News

Understanding Social Media's Impact On Audience Engagement: Strategies For Effective Digital Communication
Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...
MarTech on MSN2d
5 simple AI-generated apps for marketers (and the prompts to start building them)
Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started. The post 5 simple ...
Marketing4y
How SMBs Are Using Social Media: Platform, Posting, and Content Trends
Most small-to-midsize businesses in the United States are now using social media for marketing purposes ... Just over half (52%) of SMBs that use social media post at least once a day. Some 54% of ...
Forbes1mon
Influencer Marketing Is Busting Through The Walls Of Social Media
Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator's audience ...
Investopedia8d
Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
Investopedia / Paige McLaughlin Social media marketing (also known as digital ... clicks); impressions (how many times a post shows up); reach/virality (how many unique views an SMM post has ...
Saint Louis University1y
Digital Marketing, Post-Baccalaureate Certificate
The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of ...