You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

Delve into social media metrics such as reach and impressions, which provide a window into how many individuals are viewing your content, even if they are officially your followers.

Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

Social media metrics are data points that communicate how your content strategy is performing. They also help you learn how you can improve. Think of your social media analytics as a record for your ...

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.

TIME releases first-ever ranking go the top 100 social media influencers and creators, and a few surprising names made the list.

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...