Introduction In today’s competitive digital landscape, having a strong brand identity is essential for businesses, freelancers, and entrepreneurs. Whether you’re launching a new startup or looking to ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors ... are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or ...

The Longhorns have no intention of losing the classic logo we all know and love, but one social media influencer has a concept for a new logo.

Social media can be an important tool for disseminating information and stories as well as engaging thoughtfully with faculty, staff, students, alumni, friends and the general public. Northwestern ...