No wonder it’s so ubiquitous. “The subtle, bitten lip trend was seen all over New York Fashion Week,” says Guevara. It’s a ...

"Butter skin" is here and it's filling in where glass-like, glazed donut complexions left off. Experts reveal how to achieve ...

Like the name suggests, berry-girl makeup centers around berry tones being applied over lips, cheeks, and nails. It leans in ...

Daisy Maldonado is a fashion and beauty writer for InStyle. In the desert, soft and subtle glam never misses, and moody earth tones are the perfect way to channel that effortless, sun-drenched vibe.

Westman Atelier combines luxury, clean ingredients, and a skin-first approach to modern beauty, and here's how to achieve her ...

For those feeling like channeling soft, springtime energy, cherry blossom makeup is the swoon-worthy ... different from other fruit-forward aesthetics of seasons past. See, previous trends like ...

“Tangled” is the latest among ColourPop’s Disney-inspired makeup collections and products. Last March, the cosmetics company ...

"Cream blush, soft highlighter ... who may not see themselves reflected in this narrative of 'effortless' beauty. The aesthetic can also sometimes be seen as a luxury—requiring access to ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...