The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star. This year’s spot, titled “ First Delivery ‚” features a Clydesdale foal as the star, depicting a story of “resilience and dedication,” Budweiser said in a press release.

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian performers Catherine O’Hara and Willem Dafoe posing as pickleball hustlers, the better to cop Ultras off unsuspecting athletes such as Sabrina Ionescu, shot put gold medalist Ryan Crouser and NFL Hall of Famer Randy Moss.

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a keg all the way to town after it