The city of New Orleans officially handed over Super Bowl duties to the Bay Area on Monday as Levi's Stadium in Santa Clara ...

Still, what makes their Super Bowl experience special? For many, it's access to a stadium suite ... Paul Pettas, vice president of brand and communications at Sodexo Live!, told BI that all ...

While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

Since Kendrick Lamar's Super Bowl performance on Sunday night, fans have been dying to know where he got his flared denim.

The ad was the brand's first Super Bowl spot in nearly 30 years, and it used the moment to highlight women's sports and those who are—quite literally—changing the game.

While most Super Bowl stadium locations are selected for their ... the event by ancillary events—such as parties or corporate/brand moments—in order to feel close to the action." ...

Philly Shirt Shop is a leading sportswear brand in Philadelphia owned by two longtime Eagles fans, Lee Metzger and Pam ...

While it can't happen anytime soon, there's a possibility of the NFL hosting the championship internationally one day.

Three home playoff games trained the eyes of a combined 118 million viewers on the Radnor-based insurance giant's brand.

Super Bowl LVIII was in Las Vegas at Allegiant Stadium, the brand-new home of the Las Vegas Raiders. As far as the next few years, Super Bowl LXI will be played at SoFi Stadium in Los Angeles ...

Feuding with Drake turned the “Not Like Us” performer into hip-hop’s hottest artist. Now he will take music’s biggest stage ...