The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

USB technology has become a standard for connecting devices, transferring data, and powering electronics. Over the years, it ...