Texas Longhorns star quarterback and NFL scion Arch Manning has signed a reportedly massive deal with energy drink giant Red Bull. Manning has officially sealed a major NIL deal with Red Bull, marking a significant step in his journey as one of the most marketable athletes in college sports.

The early favorite for the 2025 Heisman Trophy isn’t much of a surprise. Texas QB Arch Manning has opened as the favorite at BetMGM ahead of his first season as the Longhorns’ starter. Manning is +800 and has odds slightly better than LSU’s Garrett Nussmeier at +850.

Manning, who has yet to be a full-time starter in college football, is regarded as the most marketable amateur athlete in sports, with a $6.6 million NIL Valuation, according to the ON3, outpacing every other college and high school athlete.