The meme was adaptable and editable, making it popular amongst memers. The lucid, MS paint-like style of the troll face drawing made netizens relate to the memes they saw or created. The character ...

Like Nyancat, "the cake is a lie," Tron Guy, and Doge, "trollface" is a bona fide piece of internet history. And more than that: It's an incredible profit-generating machine for its creator.