After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available to everyone. Under Armour unveiled its newest sneakers on Tuesday ...

Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street, it ...

Sharon Lokedi wore a new Under Armour super shoe prototype in April during the 2024 TCS New York City Marathon. This week, the athletic giant offered insights into what's to come. This week at The ...

UAA drives sustainable growth through premium innovation, stronger customer loyalty and global expansion, enhancing brand ...

While the sneaker industry got their first look at the Under Armour ECHO at NBA All-Star ... fans can now get their own pairs of the new lifestyle shoe. During the NBA's midseason festivities ...

Under Armour's strategy focuses on margin growth, premium products, and new footwear like Echo shoes. See why we recommend a ...

When Under Armour first showed us the Infinite Elite 2, it called the shoe “the mileage monster.” The shoe falls under the ...

Find out more about how we test. New for 2025, the Under Armour Infinite Elite 2 is UA's second crack at the Infinite Elite, a cushioned, comfortable shoe for long distances. The second iteration ...

With the Masters Tournament approaching, many golf brands are releasing themed collections. These collections feature apparel, equipment, and accessories in Masters-inspired designs. We are ...

UA is now aiming to win over the Gen Z crowd with a shoe that looks like it’s in motion even when standing still. The UA ECHO is the start of a new era for Under Armour, one where performance ...