“We wanted a name that honoured our roots but also looked forward,” said Wye Valley Brewery managing director Vernon Amor. “Pyoneer is exactly that – this was the beer that launched Wye Valley Brewery ...

A BREWERY has binned traditional beer names like “bitter” and “mild” in an attempt to attract younger drinkers. Bosses at Wye Valley Brewery believe the new generation of pub-goers are put ...