That means I’m shopping for a few pieces in my favorite trendy spring color: butter yellow. Luckily for me, Zara and H&M both ...

Hypervisibility is one factor contributing to its recent surge. Red carpet aside, butter yellow has quickly become a runway mainstay, spotted across a myriad of spring/summer 2025 shows—from ...

butter yellow ranges in tone from golden to almost white. And it has claimed the attention — not to mention the dollars — of a growing number of people. “It will be the fashion color for the ...