Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

YouTube celebrated its 20th birthday earlier this year. Over the course of two decades, it has played a major role in upending how content is viewed, ...

It has been impossible to avoid Veo 3 around the web ever since Google unveiled it at I/O last month. The updated AI model produces video and audio from a simple text prompt with stunning fidelity. In ...

In 2025’s social media battleground, TikTok brings raw energy, Reels refine strategy, and Shorts deploy AI innovation. Brands and creators ready to grow are the ones embracing all three since each ...

Researchers say YouTube’s algorithm downplays political topics in favor of viral entertainment to keep users watching.

The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...

YouTube Shorts is a TikTok rival that Google launched in September 2020. Like TikTok, ... Growth was unremarkable until 2020 when pandemic lockdowns kept most people at home.

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

A pullback in ad spending cramped YouTube‘s revenue for the third quarter of 2022, with Google‘s video platform notching $7.07 billion in ad sales — a decline of 1.9%, falling well short of ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.