David Beckham x BOSS ONE Bodywear blends cinematic spectacle, inclusivity, and cultural influence, proving that true brand impact can be commanded.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

"I once said that my body wear modeling days had come to an end," Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.

Victoria Beckham is giving the people what they want! The fashion designer gushed over her husband David Beckham’s new underwear campaign for Boss on Instagram.

The Beckhams seemed to have a great time as they held hands and danced in a circle to Amy Winehouse’s iconic number “Valerie.” Following the campaign premiere, it will be sh

Victoria and the fans are on the same page when it comes to this ad. When a male celebrity does an underwear ad, the adoring and thirsty comments come rushing their way – just think of when Jeremy Allen White did that Calvin Klein campaign or when Michael B.