Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

But as Boatwright shared at the recent Fortune COO Summit, the jump from second-in-command to chief executive is less a step ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks Corporation (NASDAQ:SBUX) is one of the best stocks to buy for beginners now. On June 12, Goldman Sachs analysts, ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

We recently published a list of Jim Cramer Discusses Quantum Computing Stocks Among These 12 Stocks. In this article, we are ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.