Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

Astronomer—the company at the heart of the Coldplay kiss cam CEO scandal—is turning a corporate crisis into comedy gold. The software company that came to international prominence after a video of its (married to other people) CEO and head of HR getting cozy at a Coldplay concert went viral is bringing in the big guns to resolve their PR crisis: Queen Goop herself,