Sunday of the WM Phoenix Open averaged 2.9 million, up 21% from 2024. The week before, the final round of the AT&T Pebble Beach Pro-Am attracted 3.3 million viewers for Rory McIlroy’s victory, which was the highest-rated non-major until the Genesis.

The field may have been small at the 2025 Genesis Invitational, but the top prize was as big as ever. The largest winner's check of the PGA Tour's young season will be written to Ludvig Åberg, who scored four birdies over his last six holes and went bogey-free across his final 13 on Sunday to capture the biggest win of his career at Torrey Pines Golf Club for the third signature event of the year.