A lot has changed for the characters since the show debuted in 1997. In the series revival, Hank is retired, Bobby is a chef at a German-Japanese fusion restaurant and Bill has been inconsolable without Hank and Peggy around (so actually, not much change there).

"Bringing a piece of the King of the Hill universe to life is an incredible opportunity for our company and fans of the show," said Eugene Simor, Founder and President of ALAMO Beer Company. "We brewed a no-nonsense beer—as steady as a Texas handshake—made for sharing anywhere, from tailgates to alleys."