Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The Georgia Bulldogs are looking to capitalize on NIL with their athletes with a brand new partnership with Learfield. After ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

Nebraska Athletics has finalized contract extensions for four head coaches following standout seasons in their respective ...