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The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...
Alissa Heinerscheid was placed on leave by Anheuser ... almost single-handedly destroyed the Bud Light brand is now at LIV Golf. Huge win for the PGA!” tweeted one user.