This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor industry since REI ’s new President and CEO Mary Beth Laughton was ...

REI CEO Mary Beth Laughton. (Courtesy of REI) Recreational Equipment Inc., the outdoor-gear retailer better known as REI, is getting a new trail guide.

Mary Beth Laughton, a former REI Board Director and seasoned retail leader, will join REI as president on February 3, 2025, before assuming full CEO responsibilities on March 31.

Mary Beth, we hope to see you at the bargaining table soon. It's been 3 years - it's time to negotiate.” (Laughton says she is "really committed" to negotiating in good faith.) ...

Suzanne Stevens and Joey Thompson Jan 23, 2025, 8:59am EST REI REI has named Mary Beth Laughton as its next president and CEO. From the Portland Business Journal. Nike executive Mary Beth Laughton ...

From the Portland Business Journal. Nike executive Mary Beth Laughton has been named incoming CEO of REI. Laughton has since August 2023 been head of Nike Global Direct to Consumer.