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Nike, Turnaround Strategy Plays

Nike forecasts turnaround from dismal fourth quarter despite tariffs

Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on foreign goods of its sneakers and athletic gear. The company, headquartered in Beaverton,

Reuters · 11h

Nike rallies on efforts to tackle tariff costs as turnaround takes shape

Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China production for U.S.-bound goods bolstered investor confidence.

The Wall Street Journal on MSN · 1d

Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Fiscal Q4 Earnings Snapshot

Barchart on MSN · 10h

Nike Gains After Q4 Earnings, Will NKE Stock Continue to Sprint Ahead?

Nike’s efforts to reduce discounting, streamline inventory, and diversify its supply chain are early but promising signs of a turnaround.

SFGate · 1d

Nike: Fiscal Q4 Earnings Snapshot

The average estimate of 14 analysts surveyed by Zacks Investment Research was for earnings of 12 cents per share. The athletic apparel maker posted revenue of $11.1 billion in the period, also beating Street forecasts.

CNBC on MSN · 1d

Nike's Q4 earnings beat on top and bottom lines

CNBC’s Sara Eisen breaks down Nike’s fiscal fourth-quarter earnings report. Melania Trump's visa questioned in congressional hearing I’ve watched every #1 Netflix TV show in 2025 and these are the 7 actually worth streaming Baby’s Rescue From a Hot Car Captured on Video Why Are So Many Girls Giving Up Cycling?

Nike plans 'surgical' price increases

USA TODAY on MSN · 7h

Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs

Nike is taking action to combat a $1 billion cost increase from tariffs, including “a surgical price increase” in the U.S. starting this fall.

CNN · 13h

Nike says its tariff bill is $1 billion

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday.

Business Insider on MSN · 1d

Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Nike said it's raising prices to offset $1 billion in tariff costs, while it works on diversifying its sourcing and reducing its reliance on China.

6mon MSN

Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...

14hon MSN

Nike Stock Surges as Q4 Results Show Turnaround Plan Progressing

Key TakeawaysNike shares surged 15% Friday after the shoe and athletic apparel maker beat estimates for the fourth ...

ADWEEK on MSN13h

Nike Readies ‘Sport Offense' as Q4 Revenue Falls 12%

Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven ...

Nike Q4 FY25: The Turnaround Narrative Begins Now?

Nike, Inc.'s Q4 results show early progress with inventory stabilization and renewed strategies, sparking optimism. Click for ...

8hon MSN

Nike revenue is way down. Here’s why

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like ...

9hon MSN

Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon

Nike investors finally have an answer from CEO Elliott Hill about how long its turnaround plan will take, boosting confidence ...

21hon MSN

Nike plans to reduce reliance on China production for US market to soften tariff blow

Nike said it would cut its reliance on production in China for the U.S. market to mitigate the impact from U.S. tariffs on ...

Will Q4 Results Move Nike's Stock Up?

Historically, NKE stock has decreased 65% of the time after earnings announcements, with a median one-day drop of 6.8% and a ...

10hon MSN

Nike’s stock is headed for a ‘swoosh’-shaped recovery after years of pain, analyst says

Nike has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the ...

1don MSN

Nike’s Earnings Were Ugly. But They’re Better Than Feared.

Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...

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