Tesco is celebrating Pancake Day in the UK with a playful twist on outdoor advertising. The new campaign flips the script – quite literally – by displaying key pancake ingredients in its signature blue typeface on a stark white background, all written upside down to mimic the flipping motion of pancakes in a frying pan.

Two new pancake recipes for Shrove Tuesday - Sure, you could stick with lemon and sugar. But why not try a savoury Korean-style pancake with a chilli crisp egg, or thick and fluffy air-fried blueberry pancakes?