After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Shai Gilgeous-Alexander has been on an absolute tear for the past three years in the NBA. I don't know if that explains why ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

It also speaks to the wearability of Gilgeous-Alexander's debut hoop shoe. The Converse SHAI 001 blends performance with style in a silhouette unlike any other in the NBA. Unfortunately ...

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

Oklahoma City Thunder head coach Mark Daigneault talks about superstar Shai Gilgeous-Alexander's leadership after win over ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Then he emerges from the locker room and everything changes because before the game even starts, before he drops another 30 points or more on some unlucky soul, Thunder guard Shai Gilgeous-Alexander ...

Amid Oklahoma City Thunder All-Star Shai Gilgeous-Alexander 's MVP race with Denver Nuggets All-Star Nikola Jokic, he ...

Like projecting his own Batman signal, Converse took advantage of his logo after the Thunder beat the Celtics on national TV. The Shai Gilgeous-Alexander logo was posted Batman style on some ...