Principal buying also shifts the agency’s incentives in dangerous ways. When an agency carries the risk of unsold inventory, ...

Recent data from ADMA indicates that over three quarters of marketers are using AI tools every week to economise workflow and ...

In the coming age of synthetic creativity, authenticity will be decoupled from origin. It’s no longer about whether an image ...

Independent publisher Private Media has acquired Pinstripe Media, combining two media networks focused on small businesses, ...

Nova Entertainment’s radio station Smoothfm 95.3 in Sydney and ARN’s GOLD 104.3 in Melbourne have topped the charts for ...

Local TBWA chief executive Paul Bradbury has resigned, insiders confirmed. This comes after the appointment of Nick Garrett ...

Mentos and Rolling Stone have launched the Mentos Fresh Sounds Portal, a platform for artists to submit their music directly ...

Nick Garrett is returning to Omnicom to run a combined operation including media and creative. The global advertising group ...

Five by Five Global has been appointed Surf Life Saving Australia’s (SLSA) creative and brand activation agency of record, ...

Half Dome has been appointed media agency for international gifting platform Moonpig, following a competitive pitch. The ...

Ryvalmedia has secured the full media account for John Cotton Australia following a competitive pitch. The remit covers media ...

“While the agency is based in WA and the day-to-day campaign work is being led by local talent, it's also the agency’s ...