Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

A focus on reducing price elasticity can lead to revenue and profit growth even under economic pressures. Pricing is key to the argument for brand-building investment, with profit effects reframing ...

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Historically, the UK rail industry has offered its customers little reward. In fact, coalition loyalty schemes such as Nectar and Air Miles weren't just unrewarding - they were uninspiring. And then ...

Invoking dual-framework theory to interpret the relative contributions of explicit versus implicit information, the authors designed a new quantitative testing procedure to determine the implicit ...

Fear, driven by cultural shifts or global crises, can significantly impact how audiences perceive a brand's trustworthiness, relevance and value – brands that ignore these shifts risk losing ground to ...

In 2024, Hungarian society continues to face the pressures of a prolonged polycrisis. The constant stream of difficulties has left many people feeling stuck and powerless. Telekom wants to help break ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

This research explores the efficacy of using qualitative projective techniques to explore the corporate political brand image of Pakistan Tehreek-i-Insaf Party [PTI]. PTI is a Pakistani centrist ...