This season, it's all about the "Ariel waves" hair trend, which involves sultry, flowing curls with loose, undone texture.

Though voluminous blowouts and ultra-sleek, glossy strands have been in high demand, spring 2025 is signalling a shift ...

If you buy something, we may earn an affiliate commission. “Mermaid waves are all about that soft, fluid texture—as if your hair just naturally dried that way after a swim in salty water ...

There seems to be a symbiosis effect on holiday whereby one's hair often takes on the elements of the sea, making this beachy-wave style an easy go-to look for those enjoying a tropical ocean-side ...

If we said to you “Hollywood waves” or “Jessica Rabbit hair”, we bet you'd picture exactly the kind of hairstyles we’re talking about: deep waves in an S-shape that scream vintage glam. It’s a classic ...