Coca-Cola is catching flak for its AI-generated remakes of its Holidays Are Coming ad. Viewers almost universally hate them despite Coke’s marketing research indicating the contrary would happen.

A new 16-second version of the advert, which hit TV screens earlier this week, features the same iconic tune and shots of red Coca-Cola lorries making their way through a wintry town.

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.

Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” Shots of lighted Coca-Cola trucks on snowy roads and mountains, like the ...

ATLANTA — Coca-Cola has given its iconic "Holidays Are Coming" ad a modern twist using AI, but it's not come without its share of criticism, with some users online calling the ad "slop." Ad Week ...

It still has a long way to go, though. A study published in Science Advances found Coca-Cola is the top branded plastic polluter, and made up 11% of branded plastic pollution over a five-year audit.

Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't capture the holiday spirit.

Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.