The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting ... stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...