The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't capture the holiday spirit.

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.

Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” Shots of lighted Coca-Cola trucks on snowy roads and mountains, like the ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola launched its holiday commercial, “The Holiday Magic is coming.” on Monday. The 30-second video is a tribute to the company’s 1995 holiday commercial, “Holidays Are Coming.” ...