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But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.
The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - but there's something about it you may not have realised ...
“The Coca-Cola logo has become an American icon dipped in nostalgia and flavor,” he says. “The signature look of the word mark helps the brand’s logo feel authentic and refreshing.
By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...
We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo is red.