Coca-Cola, a global titan in the food and drink industry, boasts an instantly recognizable logo and iconic color scheme that resonates worldwide. Coke drinkers can spot their favorite beverage ...

But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...