To help save the polar bears, Coca-Cola pledged a $2 million donation to the World Wildlife Fund in 2011, and collected $3 million more from consumers. These moves were announced in a 2013 Coca ...

Ticketholders also can get their pictures taken with Santa Claus or one of the famous Coca-Cola polar bears, but prints and digital photo access cost extra.

For a number of years the Coca-Cola polar bears have played a big part in celebrating the holiday season, and this particular bear might become more popular than sitting on Santa’s lap this season.

Coca-Cola has shaped the imagery of the American Christmas, from its visual representation of Santa Claus to its beloved polar bears. That “classic” feel, said founder Kevin Johnston, is ...