On August 19, 2025, BTS' Taehyung appeared in a new Coca-Cola commercial that was reportedly shown on the South Korean social ...

The commercial -- dubbed the “Hilltop” ad -- was eventually recorded in Rome, but cost more than $250,000 because of the delays, according to Coca-Cola.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They ...

Coke ads are a big deal, a cultural status that Coca-Cola spends billions of dollars a year to maintain. As such, you might take it as a bad sign that one of the world's biggest advertisers is ...

Coca-Cola says it decided to remake the Holidays are Coming ad using AI to update it “to today’s times” (perhaps we could add 'on today's budgets'?).

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

Jamie Dornan reveals 'lesser-known passion' in Diet Coke ad as fans say he 'gets more attractive every year' - The Fifty Shades Of Grey star, 43, stripped down for the brand’s new This Is My Taste cam ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.