With The Coca-Cola Co. (NYSE KO)  and Purchase-headquartered PepsiCo (PEP: NASDAQ) each set to launch pure cane sugar colas for mass American consumption this fall, the question arises:   What will ...

Cola. If you wanted one without sugar, there was Tab – a saccharine, bitter, low-calorie option in a pink can. Then came Diet Coke, Coca-Cola Zero, not to mention Pepsi and a slew of other competitors ...

In Coke's hometown, consumers get to choose between zero sugar versions of the beverage behemoths in Pepsi-sponsored tests.

Regular Coke vs. Mexican Coke: Blind taste test reveals more regular Coke fans Few people preferred Coca Cola sweetened with cane sugar during an unscientific taste test at the Navy Pier offices ...