In Google Ads, “Assets” are optional pieces of information you can add to your ads. Think of them as bonus content that can make your ads bigger and more informative, giving people more ...

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they ...

Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.