UPDATED: December 3, 2021 at 2:25 PM EST Pepsi and FAMU worked together to shoot the first-ever ad highlighting HBCU band culture for one of the biggest college football games of the season.

In 2010, as the nation worked its way back from a severe recession, Pepsi decided not to run ads for any of its beverages, ending a streak of 23 years of hyping the drinks during the Big Game.

Florida A&M University’s Marching “100” is one of two Historically Black Colleges and University bands featured in a 60-second Pepsi ad to be aired this weekend.

Pepsi's “The Halftime Game” ad will bring the excitement of storied HBCU band culture during the SWAC Championship game between Prairie View and Jackson State.

Back in 2018, Crawford was joined by her son, Presley Gerber, when they re-created the Pepsi pose for a Super Bowl ad. Just a couple years later, in 2021, she put her Daisy Dukes and white top ...

In 2021, Pepsi’s decision to take its best-known product off the Super Bowl ad roster was seen as emblematic of a wave of moves by big marketers to keep some of their popular brands away from ...

In May 2021, Crawford broke down the Pepsi look in a YouTube video for Vogue. She shared that after trying on multiple looks for the ad, the studio asked her if they could “cut off [her] jeans ...

Three years later in 2021, Crawford recreated the original ad to raise money for cancer research at the American Family Children’s Hospital in Madison, Wisc., where her younger brother (who died ...

Cindy’s Pepsi ad has become a pop culture staple. She returned to the original commercial set in 2021 to help the American Family Children’s Hospital in Madison, Wisconsin, raise money for ...

Related: Cindy Crawford's 1992 Pepsi Commercial Is the Definition of the Word 'Iconic' — Look Back at the Ad Three years later in 2021, Crawford recreated the original ad to raise money for ...