And, when Coca-Cola ran Super Bowl ads, Pepsi one-upped them by sponsoring the entire halftime show. Old feuds die hard, so it’s no surprise that Pepsi is starting off the year with a little drama.

The “Share a Coke” parody arrives just a month after Pepsi launched ads that show its team of hapless Crashers — operatives who go undercover to convince people to switch to Pepsi ...

To convince others to switch, Pepsi’s Santa is offering up to $2.50 cash back for customers who purchase a 20-ounce Pepsi Zero Sugar and text “Taste” to 81234, through Dec. 31.

For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl ...

A Coca-Cola experiment in the '90s, this short-lived soda with a unique Gen X marketing vibe had a brief lifespan and quickly ...

And, when Coca-Cola ran Super Bowl ads, Pepsi one-upped them by sponsoring the entire halftime show. Old feuds die hard, so it’s no surprise that Pepsi is starting off the year with a little drama.