Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

Tab lovers are pushing to bring back the classic one-calorie soda discontinued by the Coca-Cola Company in 2020, presenting a petition with over 6,500 signatures to a Coke executive.

A can of the stuff even popped up in Rambo: First Blood Part II. Throughout the '70s and early '80s—until that interloper Diet Coke came along—Tab was the number one diet cola on planet earth.

RIP Tab, a relic from decades past After a 57-year run, it’s the end of the line for Tab, Coca-Cola’s first diet soda, the beverage giant announced on Friday.

Tab, Coca-Cola Co.’s original diet soft drink, is about to be history. Born in 1963 in an era of full-sugar drinks and originally aimed just at women, Tab became a pop culture touchstone.