By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. TaB sales have not been consistent and Coca-Cola has announced it will discontinue TaB by December 31.

By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. TaB sales have not been consistent and Coca-Cola has announced it will discontinue TaB by December 31.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. TaB sales have not been consistent and Coca-Cola has announced it will discontinue TaB by December 31.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

Tab Wasn't Just a Mildly Gross Diet Soda. It Was a Cultural Touchstone Coca-Cola is discontinuing Tab, and it’s truly the end of an era Benjamin Svetkey Oct 19, 2020 Jayne Kennedy in a Tab ad in ...

After Coca-Cola launched Diet Coke in 1982, the new diet soda quickly eclipsed the popularity of TaB, although the drink’s loyal fanbase kept the product on the shelves for years to come.

In 1982, Coca-Cola introduced Diet Coke, which immediately stole Tab’s thunder with a taste that was palatable to a broader audience. Tab’s sales dropped steadily over the next 38 years.

Tab has finally lost its fizz. After a remarkable 57-year-run as Coca-Cola’s first diet soft drink, the company announced on Friday that it is ceasing production of the beverage mainstay. &#8… ...