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Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...
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By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.
Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.
Tinder is inadvertently facing a dilemma as its brand was parodied by the White House referencing a deportation.
Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.
Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the drug safety brand's products.
Media agencies are undergoing a reckoning, and the new business market has become an indicator of the battle between indies ...
The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?
Here are seven things you should know about Cindy Rose, WPP’s next CEO, from her experience as a lawyer and informing ...
Doechii may have branded herself as the “ Swamp Princess ,” but her dominion extends far beyond the Florida wetlands where ...
The Candy Factory, will work on a range of projects that include still photography, post-production, editing, VFX, computer ...