In 1994, online advertising began with the first banner ad and the invention of cookies. Ad networks and search ads emerged ...

Biocon Biologics has appointed Deepali Naair as the global head of brand and corporate communications. Naair, with three ...

VML India, WPP's marketing transformation company, has appointed Dhruv Warrior as its new executive creative director.

The SPPL CEO warns that the Indian government may face $2 billion in losses due to unregulated grey market TV sellers, as the ...

The Central Consumer Protection Authority (CCPA) has urged e-commerce platforms to conduct self-audits to identify and ...

Explore the evolution of marketing leadership from traditional tech stacks to trust stacks, focusing on building credibility in a digital landscape where consumer trust is crucial. Learn how CMOs can ...

Salesforce India’s president and CEO insists brands to leverage AI and Martech not merely for technological advancement but to fundamentally enhance human experiences. In conversation with ET ...

Cereal sales have been declining for years, prompting WK Kellogg's acquisition by Ferrero. This decline is attributed to the ...

Before joining Driven Brands, Fitzpatrick held multiple senior leadership positions at Burger King, including executive vice ...

Harsh Kapadia, Chief Creative Officer at Grey India, shares how the agency cracked the creative code with Axis Bank’s ...

The old playbook is toast. As Indians increasingly lean on AI-related news and it becomes more embedded in brand ...

UK retailers are calling for the reinstatement of tax-free shopping for tourists, highlighting potential £3.65 billion boost to spending and the loss of £1.5 billion since its abolition in 2021.