Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t ...

VideoAmp's Peter Liguori on why the alt currency category needs a rebrand and battling the inertia that keeps Nielsen in business.

Michael Komasinski, Criteo's newly-minted CEO, shares his vision for the company – and swears its investment in the Sandbox ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint ...

Nonprofit Science Moms partnered with The Weather Company on a campaign that used real-time weather conditions to raise ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...