Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly.

Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from digital noise, per ...