Executives are more likely to see AI as important to their job than entry-level marketers, Lightricks reports.

The Collective comprises flagship unit The Shipyard and acquired agencies Fahlgren Mortine (PR) and tourism and lifestyle ...

The Meta Safety Advisory Council has written a letter to Meta listing its concerns over the company's major policy changes ...

The Meta Safety Advisory Council has written a letter to Meta listing its concerns over the company's major policy changes - ...

New data from Morning Consult shows support for such actions shrinking over time, and being made due to "political calculations." ...

Telehealth company's spot decries medications from others as "priced for profits, not patients," while its own weight-loss ...

Invitations to exclusive industry events and research ...

We all know that word of mouth, influencers and off-hand advice from friends are some of the most common ways people come to new brands. But what happens when the company you work with tries to goose ...

"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, ...

"Reimagining our orchestration strategy to get the best out of all of Mediabrands. That was our big 2024 bet," reflects ...

Netflix this week laid out its slate of new content for the coming year, highlighting partnerships and projects with A-list ...

Last year's Super Bowl Advertising Benchmark Index says the average ad-effectiveness score for all Super Bowl '24 ads hit a ...