Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.

Amazon says Alexa+ is able to have conversations with a more natural, humanlike flow and can learn more about a user—such as dietary preferences or allergies—the more it’s used.

Amazon focused heavily on agentic AI features for Alexa+, including the ability to draft and send text messages and emails to contacts. This is not especially new or revolutionary given the recent agentic AI explosion in the tech world, but it's still worth talking about.