Broccoli family yields control of franchise to tech giant, sparking fears of corporate 'Americanisation' of beloved British icon

There have been whisperings for a while now about who will follow Daniel Craig as 007, but the franchise's new arrangement changes things.

Look, I get it. James Bond is a beloved franchise with a storied history of over seventy years. Sure, the quality of the films themselves has varied since 1962's Dr. No, but the series stands apart from other intellectual properties on account of its prestige and,

With Amazon MGM Studios gaining creative control of the James Bond franchise, who will emerge as the next 007?

Amazon CEO Andy Jassy pledged the tech giant will "take great care" with the franchise and doesn't yet have specific plans for its next creative steps.

Following a year of fraught negotiations, Amazon will soon have a full grip on the franchise that has spawned 25 films about Agent 007.

For over six decades, the Broccoli family has been as much a part of the James Bond film franchise as vodka martinis (shaken, not stirred, of course), beautiful women and henchmen with terrible aim.

Now that the streamer has creative control over Hollywood’s most durable film series, the list of possible disasters is endless.

If Amazon wants to make good James Bond films, it should look to the original source: the books by Ian Flemming.