This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Jake and Logan Paul jointly made an announcement on social media, but there’s good reason to believe it won’t be an actual boxing match.

The Paul brothers are promoting a reality TV series, not a boxing match. Jake Paul has an 11-1 pro boxing record & defeated Mike Tyson in 2024. On Tuesday, social media stars and brothers Jake and Logan Paul ignited widespread speculation by posting identical images on their platforms, depicting themselves in a face-off with the caption:

Brothers Jake Paul and Logan Paul have made social media announcements that suggest they have a show or fight coming to HBO Max.

Jan. 31 (UPI) -- Viral social media superstars and entrepreneurs Jake and Logan Paul have signed on to star in the Max reality show, Paul American. The eight-episode show is to premiere March 27.

The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

Supposed foes turned into friends during one of many of President Donald Trump’s celebratory galas as both Jake Paul (27) and Mike Tyson (58) attended his inauguration Monday. Paul put his former boxing foe on his shoulders while at a Washington D.C. party that featured a wild collision of A-list celebrities and national power brokers.

Jake Paul and Logan Paul announce Thursday they'll participate in a reality show, ending speculation the boxing brothers will square off in the ring.

It looks like brothers Jake and Logan Paul won’t be squaring off in the boxing ring anytime soon. Instead, they are launching a family reality series, Paul American, starting March 27 on HBO Max.

MMA journalist Ariel Helwani clarified Logan Paul and Jake Paul's face-off poster, as the pair released separate announcements Tuesday with little context as to what their March 27th MAX date meant.

Coming off his blockbuster fight against Mike Tyson, Jake Paul announced on social media: "The moment you've waited a decade for."