The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He also hopes that future includes events in Aspen, which aren’t a guarantee but have a path forward.
This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —
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A new non-human judge will be joining staff at the Winter X Games in 2025. With AI continuing to grow, many believe it may be time to introduce artificial intel
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.