The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —

Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

It's back to European football this week, and battle to make the last 16 is heating up. Elsewhere, Ichiro Suzuki enters baseball hall of fame Liverpool beat Lille 2-1 on Tuesday to maintain their perfect record in this season's Champions League and clinch qualification for the last 16,

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!

At the heart of Google’s multimodal AI strategy is BigQuery, a data warehouse that the company is repositioning as a data lakehouse that can collect and analyze a multitude of data types, said Yasmeen Ahmad, product executive for strategy and outbound product management in data, analytics & AI at Google.